Wecome to Sunrise Ford!


Founded in the 1930s when a V-8 Ford sold for about $400 and the dealership only had a total of 14 employees. 

Today, Sunrise Ford is one of the largest dealerships here on Florida's Treasure Coast, with more than 80 employees and an inventory worth more than $15 million. The dealership has grown from a small building at the foot of the Citrus Avenue Overpass in downtown Fort Pierce, to a 16-acre operation which includes a spacious main facility that houses state -of the art equipment, a separate building for Truck World, the largest used pickup truck sales destination in the area and a Buy Here Pay Here site that provides dependable transportation for those customers who may have some credit hiccups.          

But some things have not changed at Sunrise Ford during the past 80 plus years. It has remained a family-owned business whose owner, Mary Jo Tierney, credits Sunrise Ford's longtime success with high customer satisfaction and outstanding service. Sunrise Ford consistently is one of largest volume and highest ranked dealerships in one of Florida's fastest growing regions.

Mary Jo Tierney, and her husband Mike Wetzel, Sunrise Ford's vice-president, live here in St. Lucie County, which they believe is another contributing factor to why Sunrise Ford is so successful. 

"We are both an active part of this community and are happy to contribute back to it by supporting a number of local charities," Tierney said.

Sunrise Ford, located between Fort Pierce and Port St. Lucie on South U.S. 1, does not limit its customer base to just St. Lucie County. Sunrise Ford has a certified and professional Internet Department that attracts customers from several counties in the region to its huge selection of cars and trucks. "And if you don't see want you want on our website, chances are our staff can locate it within 24 hours," stated Mary Jo.

When Sunrise Ford was founded in 1932, Fort Pierce was a sleepy fishing and cattle town. Today it is a booming area with seasonal tourism, agriculture and real estate development, giving it a strong economic base. Sunrise Ford has continued to grow along with the community and Mary Jo looks forward to serving Sunrise Ford's large and ever growing customer base for many years to come.

"As more and more corporations are taking over local auto dealership, we are glad to remain family owned. Mike and I are always available for all our customers--whether it is to assist them with a deal or make sure their vehicles are repaired correctly. And I'm sure we are one of only a few dealers who have a listed phone number."


Sunrise Ford would not be here today without you, our friends, neighbors, and family.

We appreciate your business and all these years of loyalty.



Contact Info

Sunrise Ford

5435 South Us Highway 1
Directions Fort Pierce, FL 34982

  • Sales: (877) 857-2099
  • Service: (877) 827-2841
  • Parts: (877) 815-7310

Showroom Hours

  • Monday 8:00AM - 8:00PM
  • Tuesday 8:00AM - 8:00PM
  • Wednesday 8:00AM - 8:00PM
  • Thursday 8:00AM - 8:00PM
  • Friday 8:00AM - 8:00PM
  • Saturday 9:00AM - 6:00PM
  • Sunday Closed
*For your convenience, our Sales Department is open the final Sunday of each month from 11:00AM - 4:00PM
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