Bigger and Better, Ford Reveals the All-New F-Series

Photo Source: Ford

On September 27th, 2022, Ford – the American automotive giant – presented the all-new 2023 F-Series Super Duty lineup of pickup trucks and chassis cabs to the world. Each Super Duty has been carefully redesigned from the inside and out to showcase even more capability, an array of cloud-based services for improved productivity levels, and phenomenal new technology. Jim Farley, Ford president and CEO, shared this with enthusiasts “From F-250 pickup to the F-600 utility truck, Super Duty is the badge America’s hardest-working men and women have come to trust to get the toughest jobs done. Super Duty customers are builders – the backbone of our communities and our economy. We poured every ounce of know-how and ingenuity we have into developing the truck of their dreams – smarter, more powerful, full of clever features and technology.”

About the Workhorse
Super Duty is the definition of power and capability, offering the vastest range of engines within the class. The engines include: 

• The new standard 6.8-liter V8 gas engine targets more low-end torque to make starting on steep grades and merging onto highways easier.
• New high-output 6.7-liter Power Stroke V8 diesel with a unique turbo, upgraded exhaust manifolds, and unique tuning targeting the best horsepower and torque in the class.
• A 6.7-liter Power Stroke V8 diesel that can go longer intervals between oil changes to stay on the job longer.
• 7.3-liter V8 targets the best gas horsepower and torque in the class thanks to the improved air intake and tuning.

The Super Duty series will feature a Ford-designed and built 10-speed TorqShift automatic transmission. Each chassis cab model will also now come standard with a power take-off connection to use added equipment such as plows and boom lifts. Four-Wheel drive will also be standard on each XLT trim and the trims above. 

Best-In-Class Capabilities and Best-All-Around Experience
To continue to give customers the best vehicle experience, Ford has added new driver-assist technologies that will help add confidence when driving and simplify the towing experience. Some of those new features will include:

• Pro Trailer Hitch Assist automatically backs the truck up and aligns the conventional hitch ball to the trailer receiver.
• Trailer Navigation – this plots routes that can be safely navigated with given trailer dimensions and weight to avoid potential issues with low bridges and tight turns.
• Onboard Scales with Smart Hitch – this feature estimates cargo weight in real time. It provides guidance on trailer tongue weight distribution directly on the center touchscreen, FordPass app, or the taillamps.
• 360-Degree Trailer Camera System – this provides a bird’s-eye view of the trailer to make maneuvering in tight spaces more accessible and virtually no blind spots.
• Blind Spot Information System for Fifth Wheel & Gooseneck – This can be attached to a trailer to help identify when vehicles are next to a trailer and indicate this in the side view mirrors.
• Industry-First Available Tailgate Down Camera and Tailgate Down Reverse Sensing System – this feature includes a new camera and reverse sensors in the top of the tailgate that provides visual and audible alerts when the tailgate is down to make backing up to a dock or hitching a gooseneck or fifth-wheel trailer easier than ever before.

Safety has not been neglected, with Andrew Kernahan, Ford Super Duty chief engineer saying, “Our goal was to leave drivers with zero blind spots, even when towing the longest trailers. Camera views provide every angle, from simulating a drone to making sure customers can see behind the truck even when the tailgate is down. Hitching and towing has never been easier.” New updates and technology will include:

• Fleet Start Inhibit – this will allow Ford Pro customers to schedule timeframes for when the vehicle can be started to improve confidence around fleet operations.
• Forward/Reverse Sensing System – a feature that helps drivers by showing objects immediately in front of the vehicle and warns them when things are near the front or rear of the vehicle.
• Intelligent Adaptive Cruise Control with Stop-and-Go and Lane Centering – this feature automatically brakes and accelerates to a preset speed and helps keep the truck in its lane.
• Trailer Theft Alert – this feature will send an alert via the FordPass app if anyone attempts to disconnect the trailer when the truck is locked.
• Vehicle Security (available with a Ford Pro Telematics subscription) uses sensors to monitor impact and towing events and sends alerts even when the vehicle is off.
• Front and Rear Brake Assist – this helps prevent low-speed collisions from helping automatically protect against hitting objects that may otherwise be hard to see.
• Full-color head-up display helps keep eyes on the road by showing information right in the driver’s line of sight that changes with driving mode.

The all-new Super Duty F-Series will be packed with vehicles that will bring modern and challenging designs to life, powering the Ford company to a new digital age. Appearance packages and more features than ever before will appear on the series throughout its vehicles and trim levels, so enthusiasts can expect to hear more news shortly! 

Get Ready for the Future with Us!
At Sunrise Ford, we strive to give our customers an exemplary shopping experience. We have a friendly and knowledgeable sales team that will make your time buying, leasing, or selling needs an absolute breeze for anything on our new vehicle inventory. Perhaps you’re considering one of our wonderful used vehicles to take home? We have a plethora of options to choose from! Whether you’re purchasing a vehicle or looking to get your vehicle services from a team of trained service professionals that can help with an easy online appointment, we’ve always got you covered. 

Our dedicated team knows what it takes to provide you with a truly unforgettable experience. Stop in and allow us the pleasure of helping you today!