Ford’s Newest Undertaking Puts Emphasis on Vehicle Choice

Photo Source: Ford  

In a bold move displaying its commitment to customer-centricity and innovation, Ford Motor Company revealed a new brand campaign spotlighting its unique Freedom of Choice vehicle lineup. Boasting a vast range of hybrid, electric, and gas products, Ford’s lineup caters to a wide spectrum of customer needs, spanning from work to family activities to adventure and beyond. On April 12, 2024, the U.S.-focused campaign, slated to run across all media platforms, introduced a new spot titled “Get Things Done.” This spot shines a light on the 2024 F-150, highlighting its versatility with gas, electric, and PowerBoost Hybrid F-150 Lightning models. Of note, it is one of three spots featuring nine Ford models, with “Starting Line” having made its debut during the Men’s Final Four games on CBS, and “Power to Do” scheduled to launch during the Kentucky Derby on May 4, 2024.

Customer Clout

Lisa Materazzo, Ford’s global chief marketing officer, emphasized the significance of customer empowerment in the campaign, stating, “Even more important than the power our customers choose, is what they choose to do with that power.” Materazzo showcased the Blue Oval’s range of capable and fun-to-drive vehicles, designed to fuel passions and accomplish tasks, whether it is exploring the city, off-roading in the desert, or hauling equipment for work or leisure activities. In conjunction with the new campaign spots, Ford has revamped the shopping experience on Ford.com, streamlining the process for customers to find their ideal vehicle and powertrain combination with ease.

Ford’s commitment to offering customers unmatched choice is exemplified by its full-size truck lineup, presenting a unique proposition in the market: electric, gas, and hybrid options for the F-150. Moreover, for urban customers seeking the advantages of a pickup truck in a smaller package, the brand offers the Maverick and Maverick Hybrid models. Every Ford truck is outfitted with an off-road iteration, be it a Tremor off-road package or a high-performance Raptor variant. Additionally, for commercial customers, Ford Pro provides a lineup of vehicles featuring diesel powertrains. According to an official Ford press release, the Mustang also comes with numerous powertrain options: “an EcoBoost or V-8 in the traditional coupe, or an electric Mustang Mach-E SUV.”

Interior Accouterments

Even within the vehicle itself, the automaker emphasizes choice, with various models offering available Ford BlueCruise, a top-rated hands-free highway driving system. The 2025 Ford Explorer goes further still, presenting the new Ford Digital Experience and enabling drivers to access their preferred services and applications. For example, web browsing, gaming, and videos are accessible via Amazon and Google, as well as with Apple CarPlay powered by iPhone and Android Auto through other compatible devices.

Ford’s dedication to offering customers a comprehensive range of options underscores its commitment to meeting the evolving needs of drivers and setting new standards for the automotive industry. With its Freedom of Choice vehicle lineup and innovative features, Ford continues to redefine the driving experience for customers worldwide. In short, by offering a thorough range of vehicles and technologies, the Blue Oval continues to cater to the needs of modern drivers, ensuring that there is an ideal Ford vehicle for every requirement and lifestyle.

If you support Ford’s most recent campaign, please come visit Sunrise Ford, where we can help sell your current vehicle or bring it back to life like new with an online service appointment to our service center. Allow our professional technicians to get started on all repairs or maintenance work.