The 2024 Ford Maverick Faces Engine Change to Meet Consumer Demand

Photo Source: Ford

The Ford Maverick, the highly anticipated compact pickup truck, is undergoing some modifications for the 2024 model year. On July 4th, 2023, Ford announced that the standard hybrid powertrain would no longer be included as a base option. Instead, the 2.0-liter EcoBoost engine will be the new base engine, with the hybrid powertrain available as an optional upgrade for an additional $1,500. To clarify, Ford Authority reports, “The 2024 Ford Maverick lineup will depart significantly from 2023 by making the hybrid optional on XL, XLT, and Lariat.”

No Need to Panic About the Cost

This pricing change may seem significant on paper, but in reality, it is not much of a loss for customers. To that end, the base Maverick hybrid trims were often marked up by dealerships, making them more expensive than the starting price of $24,995 MSRP (Plus destination fee). By making the hybrid powertrain an extra-cost option, the brand hopes to address the supply issue caused by higher-than-expected demand for the fuel-efficient compact pickup truck.

The base price of $24,995 MSRP for the Maverick remains unchanged for the 2024 model year. This price includes destination charges and applies to the 2.0-liter turbo version. If consumers prefer the hybrid powertrain, they must spend at least $26,495 MSRP (Plus destination fee) for the 2.5-liter hybrid selection. It is worth noting that if buyers were expecting to order a 2023 Maverick, the choices are exceedingly scarce as they are already sold out for the 2023 model year. That said, orders for the 2024 Maverick are expected to open soon, so customers should be sure to act fast when they become available.

The Reasons Behind the Powertrain Change

The decision to provide the hybrid powertrain as an optional upgrade is not only aimed at addressing supply issues but also at capturing some of the added markup that dealerships have been applying. By including the hybrid powertrain as an additional cost, the automaker can guarantee that some of that markup goes directly to the company’s bottom line. 

Buyer Anticipation Surrounding the Ford Maverick

The Ford Maverick has generated a buzz of excitement since its debut. It provides a unique combination of fuel efficiency and affordability that is challenging to find in the pickup truck market. With its impressive fuel economy of over 40 miles per gallon and its compact size, the Maverick appeals to urban dwellers and those looking for a more efficient alternative to larger trucks.

The 2.0-liter EcoBoost engine that will now serve as the base engine for the Maverick is nothing to scoff at, either. It produces ample power and torque, making it suitable for everyday driving and light towing needs. On the other hand, the hybrid powertrain offers even greater fuel efficiency and an increase in overall power. It is an outstanding option for those who prioritize fuel economy and are mindful of their carbon footprint during their driving experience. 

Even though some may be disappointed by the change in pricing and powertrain options for the Maverick, it is vital to consider the bigger picture. After all, the Blue Oval is making these adjustments to meet the high demand for the vehicle and ensure a steady supply for consumers. In addition, by offering the hybrid powertrain as an optional upgrade, they also grant buyers more choice and flexibility.

The Ford Maverick has received positive reviews from automotive experts and enthusiasts alike. If this versatile automobile has struck a chord with you, please come visit Sunrise Ford, where you can participate in the brand’s continuing legacy. Our enthusiastic sales team can make your buying, leasing, or selling needs simple for any of our new vehicle inventory. We are proud and ecstatic to be your dealership home.