Ford+ Electrification Strategy Advances with the Aid of Clean Energy Company

Photo Source: Ford

On December 5, 2023, Ford Motor Company’s commercial division, Ford Pro, and clean energy company Xcel Energy unveiled an ambitious plan to significantly expand electric vehicle (EV) charging infrastructure in the United States. This partnership, known as the 30×30 initiative, aims to install 30,000 electric vehicle charging ports in Xcel Energy’s service areas by 2030. 

The Future of Collaboration

Amanda Rome, Executive Vice President, Group President, Utilities and Chief Customer Officer at Xcel Energy, explains the purpose of the company, stating, “Ford Pro is a trusted provider in fleet electrification, scaling charging infrastructure for fleets with smart vehicle, charging and software solutions.” She adds, “And Xcel Energy is a trusted advisor in transportation electrification, providing energy, infrastructure and innovative solutions for customers’ homes, businesses and EVs. Together, we are committed to making a real impact on the future of electrification in America.”

The 30×30 initiative will begin in Colorado and Wisconsin in 2024 under Xcel Energy’s Electric Vehicle Supply Infrastructure (EVSI) program. With plans to expand into other states including Michigan, Minnesota, New Mexico, North Dakota, South Dakota, and Texas, the program’s future rollout depends on regulatory approvals. 

That said, Xcel Energy’s transportation electrification plan is currently before the Colorado Public Utilities Commission. Originally, the utility provider proposed owning electric vehicle chargers outright in Colorado, but after business pushback and market changes, the utility company shifted gears. The most recent plan Xcel Energy submitted to the state commission proposes that charging stations themselves will be owned by private businesses. The 30×30 initiative better fits this latter strategy.

Along with Xcel Energy’s commitment, Ted Cannis, Ford Pro CEO, shares enthusiasm about simplifying the electrification process for business owners: “We’re focused on helping them make that transition at the right time in the right way that’s best for their business.” He continues, “We know that may require new ways of working to encourage and support adoption. We’re honored to work with Xcel Energy—together we’re creating a new model to help eliminate barriers for businesses in their electrification journey.”

How the Initiative Functions

As mentioned, the collaboration between Ford Pro and Xcel Energy simplifies the process for businesses to acquire electric vehicle charging support. Xcel Energy will install charging infrastructure for qualifying business customers, with most upfront costs offset. In turn, Ford Pro will supply Ford Pro Charging equipment and post-installation support and service. Additionally, businesses can benefit from Ford Pro Intelligence, which provides connected solutions and smart charging software, potentially minimizing operational costs and increasing efficiency. This includes data integration from vehicles and chargers to enhance electric vehicle charging strategies.

The initiative also aligns with environmental goals. In other words, by promoting commercial charging during off-peak times, Ford Pro and Xcel Energy aim to reduce electric grid emissions and save costs. This collaboration serves as a potential template for future partnerships between energy companies and automotive manufacturers, addressing the critical need for electric vehicle charging infrastructure in the business sector.

Ford is also building its own charging ecosystem dubbed the BlueOval Charge Network, which it plans to expand in North America by 25 percent, incorporating over 106,000 chargers. If you believe Ford’s plan will initiate future partnerships, please come visit Sunrise Ford. If you are in need of service, do not worry, our expert technicians will provide you with everything you need to feel safe and secure on the road. Stop by today and see what we can do for you right now.