Ford Propels the Mustang Adventure Forward

Photo Source: Ford

Ford Motor Company has demonstrated to its contenders how to take customer experience to new levels with the Bronco Off Roadeo driving program. There, Bronco owners can participate in learning just what their SUV is capable of, and Bronco Raptor consumers even get an exclusive driving school all their own. Similarly, if customers have just purchased a 2024 Ford Mustang, owners will be able to enjoy a series of unique experiences in the 2024 model year, from on-track driving courses led by some of the world’s best high-performance driving instructors to new lifestyle events and an online portal to connect with Mustang owners from across the country.

Track Attack

The essence of the sports car is described by Matt Simpson, general manager for Enthusiast Vehicles: “The Ford Mustang is all about two things: its community of passionate fans and racing.” He adds, “We’re combining those qualities and giving owners the opportunity to learn some of the same skills our racing drivers will take to Daytona and Le Mans next year. And they’ll do so alongside their fellow enthusiasts.”

As such, Mustang Dark Horse Track Attack at Charlotte Motor Speedway in North Carolina makes headway for owners of the Mustang Dark Horse – the most track-capable and powerful 5.0-liter street-legal Mustang ever. With a near 3:1 attendee-to-instructor ratio, Mustang Dark Horse owners will be privy to personal attention on the autocross, skid pad, and Charlotte Motor Speedway Roval. This experience comes included with the purchase of the Mustang Dark Horse. It is worth noting, however, that the endeavor does not include transportation and lodging. 

The Format of the Occasion

To clarify, the program is designed to cater to the needs and desires of Mustang enthusiasts, providing a range of exhilarating activities and events that will enhance one’s overall affection for this legendary American muscle car. As mentioned, one of the highlights is the Track Attack event, offering Mustang Dark Horse buyers the opportunity to push their cars to the limit. 

Nonetheless, Track Attack is not simply about driving skills. It also focuses on building a sense of community among Mustang owners. For example, participants will be treated to a reception at the CMS Champion’s Club, where they can connect with fellow enthusiasts and share their passion for this iconic vehicle. The Blue Oval will start taking registrations for Track Attack in the 2024 model year. 

Undertakings for All Mustang Owners

Even though Track Attack is tailored for Dark Horse owners, the automaker plans to extend the program to other Mustang models as well. Whether enthusiasts own a V-8-powered Mustang GT or an EcoBoost-powered car, there will be events and activities specifically designed for them. These events will take place at the Charlotte Motor Speedway’s Ford Performance Racing School and will cover many of the same skills taught in the Track Attack program. From line-lock burnout classes to advanced driving techniques, owners will have the opportunity to enhance their driving skills and fully enjoy the performance capabilities of their Mustang.

Furthermore, Ford plans to connect Mustang owners digitally through a dedicated online portal. This platform will serve as a forum where owners can seek advice, share their experiences, and connect with fellow enthusiasts. It is a phenomenal way to remain connected with the Mustang community and tap into a wealth of knowledge and expertise.

If you are motivated by Ford’s commitment to providing Mustang owners with unparalleled opportunities to explore their vehicles’ full potential and create lasting memories, please come visit Sunrise Ford. We have a wide selection of vehicles that can suit your needs. More importantly, we are all about helping you take pride in your shopping experience. Come check out our new vehicle inventory, with our constantly committed sales team to offer you assistance along the way. We are happy to be your dealership home because, above all, we will get you where you need to go.