2024 Ford F-150 v. 2024 Ford Ranger: The Fortitude of Pickups

May 17th, 2024 by
Sunrise Ford 2024 Ford F-150

Photo Source: Ford   2024 Ford F-150 2024 Ford Ranger Massive towing capacity Outstanding payload and towing capabilities Hybrid engine option Excellent ride quality Practical infotainment system Upscale features and technology   Even though 2024 did not bring a fundamental reinvention of America’s best-selling vehicle and the cosmetic updates are relatively modest, this mid-cycle refresh…

Variety is the Name of the Game: Ford Floods Dealerships with Pickup Trucks

April 27th, 2024 by
Sunrise Ford 2024 Ford Truck Offensive

Photo Source: Ford In a historic move that marks a significant chapter in its illustrious truck-making legacy, Ford Motor Company launched an unprecedented truck offensive, poised to revolutionize the American automotive landscape. With a lineup boasting a vast host of new variants of its iconic F-150, Super Duty, and Ranger models, Ford has embarked on…

Ford’s Mobile Services Contribute to Consumer Satisfaction

April 12th, 2024 by
Sunrise Ford 2024 Ford Mobile Service

Photo Source: Ford Obstacles arising from backlogged repair shops have created incentives to come up with new ways to ease customer hardships. After all, recent studies indicate that vehicle owners are not delighted about going to dealerships for repairs due to long waits to schedule repairs and to get automobiles back. At first, Ford decided…

The 2023 Ford Maverick is More In-Demand than Ever

October 28th, 2023 by
Sunrise Ford 2023 Ford Maverick

Photo Source: Ford Given the current trend and demand for SUVs, crossovers, trucks, and decreasing sales of hatchbacks and sedans over the past few years, the Ford Motor Company–with the exception of the Mustang–took a bold step and did away with passenger cars altogether. As such, with the discontinuation of models like the Fusion and…

Ford Propels the Mustang Adventure Forward

September 29th, 2023 by
Sunrise Ford 2024 Ford Mustang

Photo Source: Ford Ford Motor Company has demonstrated to its contenders how to take customer experience to new levels with the Bronco Off Roadeo driving program. There, Bronco owners can participate in learning just what their SUV is capable of, and Bronco Raptor consumers even get an exclusive driving school all their own. Similarly, if…

Retail Customers Now Have a Better Equipped Base Trim for the 2024 Ford Escape

September 29th, 2023 by
Sunrise Ford 2024 Ford Escape

Photo Source: Ford Assembled in Kentucky, the Ford Escape was improved in the 2022 model year with a significantly better-looking exterior, a revised interior, and a new trim lineup that included a plug-in hybrid model. For 2024, Ford’s compact unit-body SUV remains largely unchanged, still boasting a 60/40 fold-down seat that slides and provides exceptional…

Ford Takes a High-Tech Avenue to Attract Buyers to the 2024 Mustang

August 18th, 2023 by
Sunrise Ford 2024 Ford Mustang

Photo Source: Ford The 2024 Ford Mustang promises to be one of the most recognizable variants of the muscle car yet, with iterations such as the Dark Horse and revised styling meaning it could become a modern classic. Ford has more ambitious targets though, focusing on a younger audience with the all-new Mustang.  A 5.0-liter…

Open Order Banks Bring Unexpected Change for the 2024 Ford Bronco

August 18th, 2023 by
Sunrise Ford 2024 Ford Bronco

Photo Source: Ford Since the sixth-generation Ford Bronco debuted for the 2021 model year, it has been one of the brand’s most popular and best-selling vehicles. As of August 16th, 2023, the build and price configurator for the 2024 Ford Bronco is officially live. Interestingly, the Ford Bronco has mustered the strength to surpass the…

Greater Productivity Equals Lower Costs for the Ford F-150 Lightning

July 27th, 2023 by
Sunrise Ford 2023 Ford F-150 Lightning

Photo source: Ford The cost for Ford’s F-150 Lightning electric pickup trucks is being lowered by thousands of dollars across the board; the company announced on Monday, July 17th, 2023, due to falling costs for battery raw materials, increased plant capacity, and internal efforts to scale production by the Michigan-based brand. Still, the price cuts…

Ford’s Build and Price Configurator Tool Showcases Changes Made to 2024 Maverick

July 27th, 2023 by
Sunrise Ford 2024 Ford Maverick

Photo Source: Ford Back in June 2021, the Ford Maverick XL hybrid was listed at $19,995 MSRP, plus $1,495 for the destination fee. Toward the end of the 2022 model year, the unibody pickup truck used to be $22,595 MSRP, plus $1,595 destination charge for both the XL hybrid and turbo. Come July 2023, for…

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