“Built Ford Proud” Campaign is an Inspiration for the Future

Photo Source: Ford

Ford, a company that has been staunchly focused on the reinvention of cars for the last 120 years, is pivoting away from its conventional plans – which have historically revolved around Ford automobiles and equipment – under the 2023 “Built Ford Proud” tagline. It seeks to pay greater concentration on the individuals behind the wheel and the causes they stand for. Erica Martin, Ford Marketing Communications Manager, declared,” ‘Built Ford Proud’ has always been about the immense pride we feel for our vehicles and the employees who build them. Today, we are putting the spotlight on the drivers, because who they are – and what they accomplish with our vehicles – is a huge part of what makes this brand special.” 

Syd’s Garage

Cooperation with Sydney Sweeney, Dee Bryant, and Kai Lenny is crucial to the campaign’s prosperity, each of which is featured in their commercials. They have been chosen for having specific connections to the Ford brand. For example, Sweeney, an Emmy Award-nominated actor known for her roles in such works as “Euphoria” and “The White Lotus,” was selected due to her love of restoring vintage Ford automobiles, something she underscores in her TikTok channel, fittingly titled Syd’s Garage. 

According to statistics, bolstering her platform comes when only 2.1 percent of mechanics are female. To push against conformity and substantially increase that percentage, she has become associated with the brand to inspire women to feel more at ease working on their vehicles. Moreover, through collaborative efforts, Sweeney will host an Auto 101 TikTok series on her channel. It is a tutorial to teach viewers pivotal elements of vehicle maintenance, such as how to jump a dead battery or check their automobile’s tire pressure. The company and Sweeney will also premiere her female-focused workwear collection, Ford x Sydney Sweeney, made in association with Dickies.

Sweeney seriously takes on numerous projects, enthusiastically stating, “This campaign is very genuine to me. Through my Auto 101 series and the female-forward workwear collection, I hope to empower and uplift women to pursue their passions, to get involved in the world of cars, and show that anyone can follow their dreams, no matter what they are!” 

Stuff Only Dee Should Do

Dee Bryant is a stunt driver featured in previous Ford commercials and will launch a social media series audaciously dubbed “Stuff Only Dee Should Do,” displaying both her skills and the 2024 Mustang. The driver is one of a limited number of African American women who take part in the industry. She utilizes her clout to oppose inequality, ranging from racism to sexism. Bryant even began a nonprofit organization, the Association of Women Drivers, to further her cause of paving the way for the next generation of female stunt drivers. 

Positively Kai

Kai Lenny is a Big Wave surfer who depends on Ford’s F-Series trucks to haul equipment. The partnership with the surfer will involve encouraging the next generation of athletes in his community. Indeed, the association between the Blue Oval and the ambitious surfer will result in a line of limited-edition surfboards, each styled with colorways complementing the trim levels of Ford’s all-new 2023 Super Duty Truck. Eight surfboards from the collection will be donated to the Positively Kai Foundation, the surfer’s Maui-based charity.

Ford’s latest endeavors have centered on putting the spotlight on underrepresented groups. If this notion has galvanized you into taking a closer look at Ford, please visit Sunrise Ford, where you can view everything the Blue Oval offers. We are excited about helping our customers enjoy their shopping experience. Of note, we have a professional sales team that will make your buying, leasing, or selling needs easy for any of our new vehicle inventory. Are you considering a used vehicle? We have a whole lineup for you to choose from.