Ford’s EV Price Reductions: Balancing Sales Growth and Quality

March 1st, 2024 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford Since its introduction in the 2021 model year, the Ford Mustang Mach-E has drawn the attention of a wide spectrum of consumers. With no tailpipe emissions, engaging driving performance, and over-the-air software updates on a massive center touchscreen, the Mach-E drives and looks like a car of the future. Nonetheless, electric vehicle…

Ford is Crowned Sales King in Q2 of 2023

July 21st, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Dearborn-based Ford Motor Company’s second quarter electric vehicle, truck, and newly launched automobile sales resulted in an overall gain of 11.2 percent in the 2023 model year. This bucked an industry trend of declining sales in the second quarter. Ford is now the nation’s best-selling brand and has had the best-selling pickup…

The Mustang GT4 is the Continuation of Ford’s Car Racing Heritage

July 1st, 2023 by
Sunrise Ford Ford Mustang GT4

Photo Source: Ford On Wednesday, June 28, 2023, Ford revealed the new Mustang GT4 at the emblematic Spa-Francorchamps Circuit in Belgium. Ford brings on-track performance to a new level with its latest revelation, the Mustang GT4. After the magnetic unveiling of the Mustang GT3 at Le Mans on June 9, 2023, the automaker decided to…

Ford is Offering High-Tech Motivation for Buyers of the Mustang Mach-E

May 12th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford In May of 2023, Ford launched its new “try, then buy” choice to experience BlueCruise hands-free highway driving. It is a much-anticipated new variant of hands-free driver assistance technology, with the 2023 Mustang Mach-E being the first vehicle from the manufacturer to present version 1.2. The update brings automatic Lane Change Assist…

Drive Off the Beaten Path with Ford’s New Bronco Trail App

May 12th, 2023 by
Sunrise Ford 2023 Ford Bronco

Photo Source: Ford As hundreds of owners converge on Moab, Utah, for the 2023 Bronco Safari event, Ford has just unveiled a new off-roading companion application exclusively for Ford Bronco owners. Known as the Bronco Trail App on both Apple iOS and Android devices, the new service aims to facilitate the off-roading experience with thousands…

The Ford F-150 Lightning Expands its Horizons, Goes Global

May 5th, 2023 by
Sunrise Ford 2023 Ford F-150 Lightning

Photo Source: Ford For the first time, the Ford F-150 Lightning is being provided to consumers outside of the United States and Canada as sales officially begin in Norway. If there is one thing Norway is ecstatic about, it is electric vehicles. After all, the decision was announced after Ford representatives in the country reported…

Ford Aims to Lead the Future of Reinvention and Mobility in Detroit

May 5th, 2023 by
Sunrise Ford 2023 Ford Book Depository

Photo Source: Ford When the Michigan Central Station was constructed in 1913, passenger rail symbolized Detroit’s booming role in the industrial revolution. Historical records demonstrate that the structure was the tallest station of its time. Decades later, in the 1980s, as the city’s train travel slowed and car ownership became ubiquitous, the station’s consistent use…

Ford Mustang is on a 10-Year Winning Streak

April 28th, 2023 by
Sunrise Ford 2023 Ford Mustang

Photo Source: Ford The Ford Mustang has two major occasions to commemorate in the 2023 model year. Its 59th birthday is coming up, and it has consistently been the world’s best-selling sports car in the last ten years combined. According to data from S&P Global Mobility, the Mustang has managed to outsell its contenders in…

Two Compact SUVs that Give Ford the Edge

April 28th, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Both the 2023 Ford Bronco Sport and the 2023 Ford Escape share a platform, but the executions make for very different flavors. The Blue Oval’s car lineup was down to just the Mustang in the 2020 model year, so the Escape was launched with a specific purpose in mind. The Escape gently…

The Cryptic “Gen-E” Could be Another Electric Vehicle in Ford’s Lineup

April 21st, 2023 by
Sunrise Ford 2023 Ford Electric Vehicles

Photo Source: Ford Electrification has become a strategic necessity for most global automakers that want to expand, but it is assuredly causing a change within the automotive industry’s competitive landscape. It is an extreme shift from the design and manufacturing of conventional internal combustion engines, so electric vehicles (EVs) provide vast opportunities for growth as…

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