Ford’s EV Price Reductions: Balancing Sales Growth and Quality

March 1st, 2024 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford Since its introduction in the 2021 model year, the Ford Mustang Mach-E has drawn the attention of a wide spectrum of consumers. With no tailpipe emissions, engaging driving performance, and over-the-air software updates on a massive center touchscreen, the Mach-E drives and looks like a car of the future. Nonetheless, electric vehicle…

Rebelle Rally Marks a “Four-peat” Success for the Ford Bronco Sport

November 10th, 2023 by
Sunrise Ford 2023 Ford Bronco Sport

Photo Source: Ford October 23, 2023 marked the conclusion of the all-female Rebelle Rally Desert Competition, and there could only be one winner. This time, it was once again the Ford Bronco Sport. In a victorious presentation of off-road prowess and unyielding resolve, the Ford Bronco Sport once again emerged triumphant in the competition, securing…

Ford Debuts an App to Simplify the Electric Vehicle Charging Process

October 13th, 2023 by
Sunrise Ford 2023 Ford Charge Assist

Photo Source: Ford Ford electric vehicle (EV) owners are in for an electrifying treat as the automaker presents a revolutionary upgrade to its charging experience. Beta testers are currently getting a taste of a state-of-the-art feature set to be integrated into all new Ford electric vehicle models. To clarify, this software update aims to streamline…

Ford’s BlueCruise Technology Allows More Freedom at the Wheel

August 25th, 2023 by
Sunrise Ford 2023 Ford BlueCruise

Photo Source: Ford Ford is stepping up its Advanced Driver Assist Systems (ADAS) venture by providing standard BlueCruise hardware in several Ford vehicles, beginning with the 2024 model year. The Blue Oval will also offer a complimentary 90-day trial period starting from purchase. That said, after the trial ends, Ford consumers can activate a BlueCruise…

Ford is Crowned Sales King in Q2 of 2023

July 21st, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Dearborn-based Ford Motor Company’s second quarter electric vehicle, truck, and newly launched automobile sales resulted in an overall gain of 11.2 percent in the 2023 model year. This bucked an industry trend of declining sales in the second quarter. Ford is now the nation’s best-selling brand and has had the best-selling pickup…

Ford Expands its Role in the European Electric Vehicle Market

June 24th, 2023 by
Sunrise Ford 2023 Ford Cologne EV Center

Photo Source: Ford On June 12th, 2023, Ford opened the Cologne Electric Vehicle Center, a production facility in Germany that the company claims is its first carbon-neutral assembly plant and will be dedicated to manufacturing the brand’s new generation of electric vehicles for the European market. The conversion of the historic Niehl plant in Cologne,…

Ford’s Vehicle Takes Over, and the Driver Takes a Nap

June 17th, 2023 by
Sunrise Ford 2023 Ford Super Duty

Photo Source: Ford On June 6th, 2023, Ford Motor Company published a unique patent, which revolves around safely falling asleep at the wheel. Ford CEO Jim Farley made bold claims about self-driving technology and declared the automaker’s next electric pickup truck will drive itself. According to Ford Authority, the new E-Tourneo Custom has already been…

Ford and Uber are Forces to be Reckoned with in EV Rideshares

June 9th, 2023 by
Sunrise Ford 2023 Mustang Mach-E

Photo Source: Ford On June 1st, 2023, Ford and Uber announced the launch of their groundbreaking Ford Drive program. Ford and Uber are expanding a pilot program that provides rideshare drivers a lease option on Ford’s Mustang Mach-E trims. The tests are currently being conducted in three American cities: San Francisco, San Diego, and Los…

Ford and Tesla Work Cooperatively to Bolster Electric Vehicle Purchases

June 9th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford Ford Motor Company proclaimed on Thursday, May 25th, 2023, that it has agreed with Tesla, Inc. to permit its electric vehicle owners to gain access to more than 12,000 Tesla Superchargers in North America in the 2024 model year. The collaboration between the competitors makes Ford the first major automaker to adopt…

Ford is Offering High-Tech Motivation for Buyers of the Mustang Mach-E

May 12th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford In May of 2023, Ford launched its new “try, then buy” choice to experience BlueCruise hands-free highway driving. It is a much-anticipated new variant of hands-free driver assistance technology, with the 2023 Mustang Mach-E being the first vehicle from the manufacturer to present version 1.2. The update brings automatic Lane Change Assist…

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