Ford’s Ramping Up Production to Strengthen Position as No. 2 EV Seller

Photo Source: Ford

Ford is on a roll at the moment. Of course, the brand sells many electric vehicles now, with the electric Transit, the Mustang Mach-E, and the F-150 Lightning all forming large parts of their sales success in 2022. Extraordinarily, the Blue Oval has solidified its status as the second-best-selling electric vehicle brand in the United States in the 2023 model year as the sales of Mach-E climb higher than ever. 

Ford has announced increasing production at manufacturing plants across North America to meet rising customer demand for vehicles such as F-150 Lightning, Maverick, Mustang Mach-E, and E-Transit. Through February 2023, Ford was – and continues to be – the country’s number-one-selling overall brand and the top SUV automaker and truck manufacturer. Ford electric vehicle sales have witnessed a staggering 68 percent growth rate. Additionally, in February 2023, Ford’s United States market share rose by 1.4 percentage points to 13.3 percent, strengthened by a 21.9 percent sales increase.

Mustang Mach-E Progress

Ford started increasing production of the Mustang Mach-E at the beginning of March 2023. Alterations at the plant will permit the company to nearly double its hourly production and bring its annual manufacturing run rate to a targeted 210,000 units by the end of the 2023 model year. Notably, the Mustang Mach-E helped drive the brand to number two in United States electric vehicle sales in 2022. The manufacturer states that it is also attracting new customers to Ford, with more than two-thirds of consumers drawn from other makers.

Maverick and Bronco Sport Progress

Ford is undoubtedly going all-out, focusing its attention on electric vehicles and those that rely on internal combustion engines. For example, Ford’s popular Bronco Sport and Maverick pickup trucks also receive production target increases. Production is expected to rise by more than 80,000 units in 2023, helping to meet demand in North America and another critical market, South America. In the United States, Ford brand SUV sales topped off at 777,770, thus marking an escalation of 4.6 percent in 2022 compared to 2021, ushered in by the Bronco family of automobiles. Moreover, according to Ford statistics, the Maverick was the number one small truck in the United States in 2022. 

F-150 Lightning Progress

In Michigan, production of the F-150 Lightning at the Rouge Electric Vehicle Center is on course to triple in 2023, intent on an annual production run rate of 150,000 by the end of said year. To add perspective to the situation, Ford asserts that the F-150 Lightning, the best-selling electric truck in the United States, had sales of 3,600 through February 2023, in addition to the 15,617 sales recorded in 2022. After a brief hiatus, F-150 Lightning production resumed as of March 13, 2023. Overall, for the F-150 Lightning production increase, the carmaker claims to invest as much as $2 billion across three plants in Michigan and provide 3,200 union employments.  

Transit and E-Transit Progress

The Blue Oval spares no luxury when it comes down to achieving its desired aims. For instance, Ford is also adding crew in April 2023 in the Kansas City Assembly Plant, responsible for manufacturing the E-Transit and Transit vans. Furthermore, in accordance with declarations from the company, the vehicles mentioned above were the best-selling electric and gas vans in the United States in 2022. Ford expects an annual production increase of 38,000, investing $95 million and adding 1,100 union jobs as part of the production boost. 

Ford is recognizing that the demand for electric vehicles is facing a steady upturn, and the automaker is wasting no time accelerating its response. At Sunrise Ford, we have a large assortment of automobiles that may be of interest to you. From new to pre-owned vehicles, we have a dedicated sales team that can guide you through the process of a car buying experience.