Ratification of UAW Contract has Ford Renewing EV Production

December 23rd, 2023 by
Sunrise Ford 2023 Ford Maverick Hybrid

Photo Source: Ford Members of United Auto Workers union (UAW) ratified the tentative deals in late October 2023 with Ford, General Motors, and Stellantis following six weeks of strikes against the Detroit “Big Three.” The new contracts will run through April 2028 and include a 25 percent increase in base wages and cost-of-living adjustment (COLA)…

The 2023 Ford Maverick is More In-Demand than Ever

October 28th, 2023 by
Sunrise Ford 2023 Ford Maverick

Photo Source: Ford Given the current trend and demand for SUVs, crossovers, trucks, and decreasing sales of hatchbacks and sedans over the past few years, the Ford Motor Company–with the exception of the Mustang–took a bold step and did away with passenger cars altogether. As such, with the discontinuation of models like the Fusion and…

Ford’s Build and Price Configurator Tool Showcases Changes Made to 2024 Maverick

July 27th, 2023 by
Sunrise Ford 2024 Ford Maverick

Photo Source: Ford Back in June 2021, the Ford Maverick XL hybrid was listed at $19,995 MSRP, plus $1,495 for the destination fee. Toward the end of the 2022 model year, the unibody pickup truck used to be $22,595 MSRP, plus $1,595 destination charge for both the XL hybrid and turbo. Come July 2023, for…

Ford is Crowned Sales King in Q2 of 2023

July 21st, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Dearborn-based Ford Motor Company’s second quarter electric vehicle, truck, and newly launched automobile sales resulted in an overall gain of 11.2 percent in the 2023 model year. This bucked an industry trend of declining sales in the second quarter. Ford is now the nation’s best-selling brand and has had the best-selling pickup…

The Positive Upheaval of the 2023 Ford Maverick Tremor

May 26th, 2023 by
Sunrise Ford 2023 Ford Maverick

Photo Source: Ford Automakers are mining the adventurous American spirit and cashing in on the money. They have been channeling the raw formidability of pickup trucks that have made the great, rugged outdoors more accessible. The 2023 Ford Maverick Tremor makes changes in that regard, allowing buyers the possibility of owning a reasonably-priced vehicle. The…

Ford’s Ramping Up Production to Strengthen Position as No. 2 EV Seller

March 17th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford Ford is on a roll at the moment. Of course, the brand sells many electric vehicles now, with the electric Transit, the Mustang Mach-E, and the F-150 Lightning all forming large parts of their sales success in 2022. Extraordinarily, the Blue Oval has solidified its status as the second-best-selling electric vehicle brand…

The Base 2023 Ford Maverick is a Small Truck with Big Possibilities

March 10th, 2023 by
Sunrise Ford 2023 Ford Maverick

Photo Source: Ford The 2023 Maverick XL hybrid is the base trim of Ford’s hybrid pickup truck. Despite being at the entry-level of the Maverick’s lineup, the small truck has much to offer. The vehicle combines pickup truck capability with an atypically low price point. The Maverick is fuel-efficient, a competent cargo hauler, and pleasant…

2023 Ford Bronco and 2023 Ford Maverick on Car and Driver’s 10Best List

January 27th, 2023 by
Sunrise Ford 2023 Ford Bronco

Photo Source: Ford The 2023 Ford Bronco and the 2023 Ford Maverick have been acknowledged by Car and Driver in the 10Best Trucks and SUVs list. For the Bronco, this represents the second year in which it has been featured on a 10Best list. SUVs, vans, and trucks were invited to participate because they were…

Ford Sales Soar at the End of 2022

December 16th, 2022 by
Sunrise Ford 2023 Ford F-150 Lightning

Photo Source: Ford  In terms of sales in the market for the United States, Ford was able to claw its way up to a phenomenal closing of the 2022 model year with higher transaction prices and significantly lower incentive spending than initially expected. In comparison to the year before, sales rose by 16%, while the…

What to Know About the 2023 Ford Maverick Before Purchasing

September 22nd, 2022 by
Sunrise Ford - 2023 Ford Maverick Yellow Exterior

Photo Source: Ford Whenever purchasing a vehicle, there are things that buyers need to know about the cars they are interested in. When it comes to the 2023 Ford Maverick, there are some really great things to know and understand about the powerful and capable truck before purchasing one. As this compact crew cab pickup…

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