Variety is the Name of the Game: Ford Floods Dealerships with Pickup Trucks

April 27th, 2024 by
Sunrise Ford 2024 Ford Truck Offensive

Photo Source: Ford In a historic move that marks a significant chapter in its illustrious truck-making legacy, Ford Motor Company launched an unprecedented truck offensive, poised to revolutionize the American automotive landscape. With a lineup boasting a vast host of new variants of its iconic F-150, Super Duty, and Ranger models, Ford has embarked on…

Ford’s Mobile Services Contribute to Consumer Satisfaction

April 12th, 2024 by
Sunrise Ford 2024 Ford Mobile Service

Photo Source: Ford Obstacles arising from backlogged repair shops have created incentives to come up with new ways to ease customer hardships. After all, recent studies indicate that vehicle owners are not delighted about going to dealerships for repairs due to long waits to schedule repairs and to get automobiles back. At first, Ford decided…

Ratification of UAW Contract has Ford Renewing EV Production

December 23rd, 2023 by
Sunrise Ford 2023 Ford Maverick Hybrid

Photo Source: Ford Members of United Auto Workers union (UAW) ratified the tentative deals in late October 2023 with Ford, General Motors, and Stellantis following six weeks of strikes against the Detroit “Big Three.” The new contracts will run through April 2028 and include a 25 percent increase in base wages and cost-of-living adjustment (COLA)…

“Tentative Agreement” Reached Between UAW and Ford

November 10th, 2023 by
Sunrise Ford 2023 Ford Logo

Photo Source: Ford The shape of the automotive industry is changing as companies other than Ford, Stellantis, and General Motors capture market share and invest in new plants, away from traditional manufacturing locations. The adversarial character of business and industrial relationships in Detroit is characterized in the relationship between the United Auto Workers (UAW) and…

Ford Provides Millions to Aid Communities Affected by Natural Disasters

July 1st, 2023 by
Sunrise Ford 2023 Team Rubicon Powered by Ford

Photo Source: Ford Together with the Ford Fund and Team Rubicon, Ford Motor Company revealed an ambitious new disaster response plan in 2023, dubbing it Team Rubicon Powered by Ford. This cooperative effort is set to fortify aid to the increasing number of United States communities struggling with natural disasters, such as earthquakes, hurricanes, wildfires,…

Ford Plant Upgrades Create 6,200 New UAW Jobs in the Midwest

July 22nd, 2022 by
Sunrise Ford Blue Ford Media Logo

  Photo Source: Ford On June 2nd, 2022 United Auto Workers and Ford Motor Company leaders announced their plans to add over 6,200 brand new U.S manufacturing jobs within the Midwest, provide all hourly employees with healthcare benefits on their first day of employment, and lastly they plan to convert the nearly 3,000 temporary UAW-Ford…

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