Photo Source: Ford Quality lighting is a crucial addition to any vehicle. Whether a purpose-built overlander or a daily-driven weekend warrior, there is no better way to improve low-light visibility on the trail than high-output auxiliary lighting. The automotive aftermarket is flooded with off-road-centric lighting, including LED light bars, round lights, pods, and cubes. With…
Photo Source: Ford In May of 2023, Ford launched its new “try, then buy” choice to experience BlueCruise hands-free highway driving. It is a much-anticipated new variant of hands-free driver assistance technology, with the 2023 Mustang Mach-E being the first vehicle from the manufacturer to present version 1.2. The update brings automatic Lane Change Assist…
Photo Source: Ford As hundreds of owners converge on Moab, Utah, for the 2023 Bronco Safari event, Ford has just unveiled a new off-roading companion application exclusively for Ford Bronco owners. Known as the Bronco Trail App on both Apple iOS and Android devices, the new service aims to facilitate the off-roading experience with thousands…
Photo Source: Ford For the first time, the Ford F-150 Lightning is being provided to consumers outside of the United States and Canada as sales officially begin in Norway. If there is one thing Norway is ecstatic about, it is electric vehicles. After all, the decision was announced after Ford representatives in the country reported…
Photo Source: Ford When the Michigan Central Station was constructed in 1913, passenger rail symbolized Detroit’s booming role in the industrial revolution. Historical records demonstrate that the structure was the tallest station of its time. Decades later, in the 1980s, as the city’s train travel slowed and car ownership became ubiquitous, the station’s consistent use…
Photo Source: Ford The Ford Mustang has two major occasions to commemorate in the 2023 model year. Its 59th birthday is coming up, and it has consistently been the world’s best-selling sports car in the last ten years combined. According to data from S&P Global Mobility, the Mustang has managed to outsell its contenders in…
Photo Source: Ford Both the 2023 Ford Bronco Sport and the 2023 Ford Escape share a platform, but the executions make for very different flavors. The Blue Oval’s car lineup was down to just the Mustang in the 2020 model year, so the Escape was launched with a specific purpose in mind. The Escape gently…
Photo Source: Ford Electrification has become a strategic necessity for most global automakers that want to expand, but it is assuredly causing a change within the automotive industry’s competitive landscape. It is an extreme shift from the design and manufacturing of conventional internal combustion engines, so electric vehicles (EVs) provide vast opportunities for growth as…
Photo Source: Ford If there is one segment gathering steam more swiftly than midsize crossovers, that would probably be the electric vehicle crossover. United States automakers are leading the charge in this space with two of the most popular contenders: the 2023 Ford Mustang Mach-E and the 2023 Tesla Model Y. The scales are tipped…
Photo Source: Ford There is a very good chance readers have heard the term “AI” here and there in recent months. The technology is being utilized to create realistic artwork and images from thin air. Now, in 2023, Ford is depending upon artificial intelligence, including machine learning and computer vision, to make it simpler than…
