Ford and Uber are Forces to be Reckoned with in EV Rideshares

June 9th, 2023 by
Sunrise Ford 2023 Mustang Mach-E

Photo Source: Ford On June 1st, 2023, Ford and Uber announced the launch of their groundbreaking Ford Drive program. Ford and Uber are expanding a pilot program that provides rideshare drivers a lease option on Ford’s Mustang Mach-E trims. The tests are currently being conducted in three American cities: San Francisco, San Diego, and Los…

Ford and Tesla Work Cooperatively to Bolster Electric Vehicle Purchases

June 9th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford Ford Motor Company proclaimed on Thursday, May 25th, 2023, that it has agreed with Tesla, Inc. to permit its electric vehicle owners to gain access to more than 12,000 Tesla Superchargers in North America in the 2024 model year. The collaboration between the competitors makes Ford the first major automaker to adopt…

Ford is Expanding Customer Convenience with the 2023 Escape

June 9th, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Ford is now organizing itself to boost its competitive development. In the 2022 model year, the brand set its electric contributions apart from its combustion vehicle endeavors so that it could more vehemently challenge its rivals with suggestions like honest pricing and online ordering. That said, Ford Motor Company proclaimed Tuesday, May…

Not Taken Lightly: Ford’s Solution to Off-Road Lighting Systems

May 19th, 2023 by
Sunrise Ford Ford Bronco

Photo Source: Ford Quality lighting is a crucial addition to any vehicle. Whether a purpose-built overlander or a daily-driven weekend warrior, there is no better way to improve low-light visibility on the trail than high-output auxiliary lighting. The automotive aftermarket is flooded with off-road-centric lighting, including LED light bars, round lights, pods, and cubes. With…

Ford Aims to Lead the Future of Reinvention and Mobility in Detroit

May 5th, 2023 by
Sunrise Ford 2023 Ford Book Depository

Photo Source: Ford When the Michigan Central Station was constructed in 1913, passenger rail symbolized Detroit’s booming role in the industrial revolution. Historical records demonstrate that the structure was the tallest station of its time. Decades later, in the 1980s, as the city’s train travel slowed and car ownership became ubiquitous, the station’s consistent use…

Ford Integrates AI Technology into the Trailer-Hitching Experience

April 14th, 2023 by
Sunrise Ford 2023 Ford Pro Trailer Hitch Assist

Photo Source: Ford There is a very good chance readers have heard the term “AI” here and there in recent months. The technology is being utilized to create realistic artwork and images from thin air. Now, in 2023, Ford is depending upon artificial intelligence, including machine learning and computer vision, to make it simpler than…

Ford Plows Ahead as the Best-Selling Brand in America

April 14th, 2023 by
Sunrise Ford 2023 Ford Expedition Timberline

Photo Source: Ford Ford, much like every other major auto brand, makes it their mission to begin every new year at 100 percent, going full-throttle in their efforts to outsell the competition and create as many elated customers as possible. Within the first quarter of 2023, Ford has come up triumphant as the best-selling brand…

Ford Files a Patent that Could Revolutionize Car Manufacturing

April 7th, 2023 by
Sunrise Ford 2023 Ford Configurable Vehicles

Photo Source: Ford Ford’s engineering department is working toward what could be a significant cost-cutting measure for the automaker, as a recent patent filing discovered by Ford Authority displays a design for a one-size-fits-all configurable frame for use on future vehicles. The patent design, filed on November 23, 2022, and published on March 23, 2023,…

Ford’s 2023 Mach-E and 2024 F-150 Lightning to Receive Brand New Batteries

February 24th, 2023 by
Sunrise Ford 2023 Ford Mustang Mach-E

Photo Source: Ford  There are two types of electric vehicle consumers: the ones who seek enormous range and power and depend upon a battery that can deal with it, and those who travel the same daily commute regularly and are simply yearning for an automobile that is dependable, inexpensive, and charges rapidly. As of February…

Ford and Red Bull F1 Collaboration

February 10th, 2023 by
Sunrise Ford 2023 Ford Formula One

Photo Source: Red Bull Formula One’s lofty popularity in the United States has persuaded another American automaker to join the series. Ford proclaimed in early February 2023 that it would make a comeback to the series as the engine provider for Red Bull Racing. The partnership starts with prompt technical support this 2023 season. Still,…

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