The All-New 2024 Ford F-150 Lightning Trim is a “Flash” of Inspiration

October 28th, 2023 by
Sunrise Ford 2024 Ford F-150 Lightning Flash

Photo Source: Ford Ford continues to ramp up production of its hot-selling F-150 Lightning pickup truck. That includes new trims, with the company revealing the all-new 2024 F-150 Lightning Flash. Despite what its name suggests, the F-150 Lightning Flash is not a formal performance model. Instead, it is an equipment-focused trim level that bundles a…

Ford Debuts an App to Simplify the Electric Vehicle Charging Process

October 13th, 2023 by
Sunrise Ford 2023 Ford Charge Assist

Photo Source: Ford Ford electric vehicle (EV) owners are in for an electrifying treat as the automaker presents a revolutionary upgrade to its charging experience. Beta testers are currently getting a taste of a state-of-the-art feature set to be integrated into all new Ford electric vehicle models. To clarify, this software update aims to streamline…

Ford Brings Electric Charging Stations to the Forefront

September 14th, 2023 by
Sunrise Ford 2023 Ford Pro

Photo Source: Ford Electric vehicle owners are rapidly realizing that range is not as significant as having access to dependable charging options. Once customers understand they can plug in when needed, range anxiety becomes much less of a concern. That said, on August 29, 2023, Ford Pro, the division that specializes in commercial vehicles, announced…

Ford’s Electric Truck Receives a Stealthy Appearance Package

September 8th, 2023 by
Sunrise Ford 2024 Ford F-150 Lightning

Photo Source: Ford Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it’s black.” Henry Ford’s predilection for black-painted Model Ts did not have anything to do with the automotive titan’s personal taste, but rather his desire to simplify production and maximize profits. While customers…

Ford is Rapidly Increasing Production of F-150 Lightning Electric Vehicles

August 11th, 2023 by
Sunrise Ford 2023 Ford Rouge Electric Vehicle Center

Photo Source: Ford When Ford first began developing the F-150 Lightning electric pickup truck, its volume ambitions were modest, reportedly as few as 25,000 per year. By the time Ford started construction on the Rouge Electric Vehicle Center assembly plant, that number had climbed to 40,000. Not long after the truck premiered in May 2021,…

Greater Productivity Equals Lower Costs for the Ford F-150 Lightning

July 27th, 2023 by
Sunrise Ford 2023 Ford F-150 Lightning

Photo source: Ford The cost for Ford’s F-150 Lightning electric pickup trucks is being lowered by thousands of dollars across the board; the company announced on Monday, July 17th, 2023, due to falling costs for battery raw materials, increased plant capacity, and internal efforts to scale production by the Michigan-based brand. Still, the price cuts…

Ford is Crowned Sales King in Q2 of 2023

July 21st, 2023 by
Sunrise Ford 2023 Ford Escape

Photo Source: Ford Dearborn-based Ford Motor Company’s second quarter electric vehicle, truck, and newly launched automobile sales resulted in an overall gain of 11.2 percent in the 2023 model year. This bucked an industry trend of declining sales in the second quarter. Ford is now the nation’s best-selling brand and has had the best-selling pickup…

Ford Provides Millions to Aid Communities Affected by Natural Disasters

July 1st, 2023 by
Sunrise Ford 2023 Team Rubicon Powered by Ford

Photo Source: Ford Together with the Ford Fund and Team Rubicon, Ford Motor Company revealed an ambitious new disaster response plan in 2023, dubbing it Team Rubicon Powered by Ford. This cooperative effort is set to fortify aid to the increasing number of United States communities struggling with natural disasters, such as earthquakes, hurricanes, wildfires,…

Ford Expands its Role in the European Electric Vehicle Market

June 24th, 2023 by
Sunrise Ford 2023 Ford Cologne EV Center

Photo Source: Ford On June 12th, 2023, Ford opened the Cologne Electric Vehicle Center, a production facility in Germany that the company claims is its first carbon-neutral assembly plant and will be dedicated to manufacturing the brand’s new generation of electric vehicles for the European market. The conversion of the historic Niehl plant in Cologne,…

Ford’s Vehicle Takes Over, and the Driver Takes a Nap

June 17th, 2023 by
Sunrise Ford 2023 Ford Super Duty

Photo Source: Ford On June 6th, 2023, Ford Motor Company published a unique patent, which revolves around safely falling asleep at the wheel. Ford CEO Jim Farley made bold claims about self-driving technology and declared the automaker’s next electric pickup truck will drive itself. According to Ford Authority, the new E-Tourneo Custom has already been…

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